Rising Alternative

In 2003, Rising Alternative’s founder, Giovanni Cozzi, organized one of the first presentations of High Definition Alternative content programs for the big screen: the LIVE transmission of a total Solar Eclipse, as seen from HD cameras in Antarctica. It was projected digitally on big screens across the United States to amazed astronomy enthusiasts, who actually clapped their hands at the moon covering the sun.

The big screen was no longer just about films. It was also now about special events, also called “alternative content”, which brought additional audiences – and consequently new business – to the cinema.

Shortly thereafter, the presentations of Opera and Ballet in High Definition began, and quickly became the most successful form of these special events.


Recent Posts

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  • December 1st, 2019

    La ópera “Tosca” abre el exclusivo estreno de temporada en La Scala ¡y se vivirá en directo en el cine!

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  • September 1st, 2019

    La nueva temporada de la Ópera de París ¡en directo en cines de toda España!

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  • April 3rd, 2019

    La Gioconda, de Ponchielli, en directo desde el Liceu para cines de Europa y América.

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Over the past 11 years, Rising Alternative’s team has brought more than 340 programs.
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Our cinemas