In 2003, Rising Alternative’s founder, Giovanni Cozzi, organized one of the first presentations of High Definition Alternative content programs for the big screen: the LIVE transmission of a total Solar Eclipse, as seen from HD cameras in Antarctica. It was projected digitally on big screens across the United States to amazed astronomy enthusiasts, who actually clapped their hands at the moon covering the sun.
The big screen was no longer just about films. It was also now about special events, also called “alternative content”, which brought additional audiences – and consequently new business – to the cinema.
Shortly thereafter, the presentations of Opera and Ballet in High Definition began, and quickly became the most successful form of these special events.
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February 1st, 2016
Il Trovatore from Opéra de Paris LIVE in cinemas February 11, 2016View more >>
January 4th, 2016
Ballets Russes from Paris and Der Fliegende Holländer from Zurich, the new titles in cinema to start 2016.View more >>
November 25th, 2015
Lucia di Lammermoor Gran Teatre del Liceu LIVE Dec 23, 2015View more >>