Rising Alternative

In 2003, Rising Alternative’s founder, Giovanni Cozzi, organized one of the first presentations of High Definition Alternative content programs for the big screen: the LIVE transmission of a total Solar Eclipse, as seen from HD cameras in Antarctica. It was projected digitally on big screens across the United States to amazed astronomy enthusiasts, who actually clapped their hands at the moon covering the sun.

The big screen was no longer just about films. It was also now about special events, also called “alternative content”, which brought additional audiences – and consequently new business – to the cinema.

Shortly thereafter, the presentations of Opera and Ballet in High Definition began, and quickly became the most successful form of these special events.


Recent Posts

View All
  • January 3rd, 2018

    Lohengrin in Cinemas with Anna Netrebko

    View more >>
  • March 9th, 2017

    "LA FORZA DEL DESTINO" featured in Central Palc

    View more >>
  • February 15th, 2017

    Theatrum Mundi: Così fan tutte di W. A. Mozart - 16 febbraio alle ore 19.15

    View more >>
Over the past 11 years, Rising Alternative's team has brought more than 210 programs
Our cinemas
Our cinemas