Rising Alternative

In 2003, Rising Alternative’s founder, Giovanni Cozzi, organized one of the first presentations of High Definition Alternative content programs for the big screen: the LIVE transmission of a total Solar Eclipse, as seen from HD cameras in Antarctica. It was projected digitally on big screens across the United States to amazed astronomy enthusiasts, who actually clapped their hands at the moon covering the sun.

The big screen was no longer just about films. It was also now about special events, also called “alternative content”, which brought additional audiences – and consequently new business – to the cinema.

Shortly thereafter, the presentations of Opera and Ballet in High Definition began, and quickly became the most successful form of these special events.

  • Unitel Classica

Recent Posts

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  • November 25th, 2015

    Lucia di Lammermoor Gran Teatre del Liceu LIVE Dec 23, 2015

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  • November 19th, 2015

    La Damnation de Faust LIVE from Opéra national de Paris Dec. 17, 2015

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  • September 14th, 2015

    Millepied | Robbins | Balanchine LIVE Ballet from Paris Oct. 1, 2015

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Over the past 11 years, Rising Alternative's team has brought more than 210 programs

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