More business for cinemas and cultural centers

In 2003, Rising Alternative's founder, Giovanni Cozzi, organized one of the first presentations of High Definition Alternative content programs for the big screen : the LIVE transmission of a total Solar Eclipse, as seen from HD cameras in Antarctica. It was projected digitally on big screens across the United States to amazed astronomy enthusiasts, who actually clapped their hands at the moon covering the sun.

The big screen was no longer just about films. It was also now about special events, also called "alternative content", which brought additional audiences - and consequently new business - to the cinema.

Shortly thereafter, the presentations of Opera and Ballet in High Definition began, and quickly became the most successful form of these special events.

Over the past 11 years, Rising Alternative's team has brought more than 210 programs of the genre to more than 2 MILLION viewers, in 2737 cinemas, in 44 countries worldwide. The company now operates out of offices in New York, Berlin and Barcelona .


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  • January 11th, 2015

    Norma LIVE from the Liceu, Barcelona | February 17, 2015

    NORMA, the masterpiece of Bellini’s […]

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  • December 10th, 2014

    Rigoletto LIVE from Vienna December 20, 2014

    Next Saturday 20th December 2014, […]

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  • October 6th, 2014

    Tosca from Opera de Paris - LIVE October, 16 2014

    Second LIVE release from the […]

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